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“Ed is interested in the mundane and the stupid way things are…I don’t think he was trying to upset anybody. He was just, in the casual Ed Ruscha kind of way, saying hey, do you realize this is who you are?” — Frank Gehry
The renowned architect Frank Gehry, a longtime friend of Ed Ruscha’s, reflects on the artist’s body of work on #MoMAMagazine → mo.ma/3PuxWn4
Listen to the “ED RUSCHA / NOW THEN” exhibition audio guide on the free Bloomberg Connects app → mo.ma/bloomberg-connects
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Edward Ruscha. “Now Then, As I Was About to Say…” 1973. The Museum of Modern Art, New York. Gift of UBS
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